Monday, September 8, 2008
"Celebrating its 75th anniversary, american men's magazine Esquire comes with a very special cover. A limited number of copies (100,000 of the total 720,000 print run) will feature an experimental cover that was built using electronic ink.
The price, although undisclosed, is prohibitive, and Ford has been brought in as a "sponsor": A moving car ad appears on the inside cover. Esquire even had to design a battery (a "six-figure investment") that was small enough to fit into a magazine and keep things running until the mags are sold. The batteries will last for 90 days."