It was no surprise when I learned the new spot for The Beatles: Rockband was directed by Pete Candeland of Passion Pictures, director of The Gorillaz music videos and done the past two Rock Band openers (1 & 2).
The illustrations and designs are gorgeous, the transitions are seamless and the piece builds momentum to the very end. Not only does the energy of the piece build, but so do the complexity of the animation techniques themselves. We start off in an illustrated, cut out world and wind up in a fully immersing Psyop-esque jam fest. By the end of the video I had to keep rewinding to catch all the references.
Enjoy.
via: motionographer.
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