The world's first HTML5 embeddable album, Francis and the Lights' It'll Be Better site simplifies the music listening process for Apple's new less Flash-friendly digital world. Developed by Muxtape founder Justin Ouellette, he created it specifically to play on the iPad and new iPhone 4, which otherwise can't stream most music because of the operating system's lack of Flash support. And, with this new site and the introduction of iOS 4, listeners can enjoy the album while simultaneously using other applications.
An elegant solution for promoting music, the It'll Be Better site allows you to hear the full album, embed it anywhere on the web, watch the video for "Darling, It's Alright" (which looks gorgeous on iPads), and download tracks directly from iTunes onto your device.
via: coolhunting.
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