TOO LATE

Text from the Too Late website:

Too Late was discovered at MoMA design store in New York and was marketed less then one year ago; the idea comes from Ale Fogazzi, 27 years old business Man from Brescia, near Milano, who is active in communication and entertainment. Thanks to the joint venture with La Griffe, brand leader in artisan costume jewellery Made in Italy, success was instant. 10.000 watches sold in the first 10 days of distribution. The new water proof edition was presented during Macef 2008, in Milano..

Via: yatzer