Revealed: the art Damien Hirst failed to sell

The Art Newspaper has this weekend disclosed the extent of unsold inventory, over 200 works, that are held at Damien Hirst’s gallery in London, White Cube, run by Jay Jopling. The article illuminates a situation for the artist, one of the most successful in the world, but also one of the most prolific, in which his traditional market may be less able to absorb the works at the pace at which he is aiming to produce them. This evolving landscape has presumably led Hirst to explore, through the landmark and controversial upcoming September 15th Sotheby’s London sale, new sales portals and new pools of buyers. The Art Newspaper disclosure however, could perhaps have some ramifications for the Sotheby’s sale itself, as sophisticated buyers may take into account this newly exposed trove of similar work to that being auctioned, and simple supply and demand economics might as a result negatively affect pricing.

Hirst’s Marketing End Run [Wall Street Journal]

via Artobserved